Environmental Technologies Industries
Export.gov logo and link to Export.gov Environmental Technologies Industries

Market Plans

Brazil Environmental Export Market Plan
Appendix A: Porter Model: Five Forces Analysis of Industry

Currently, the private sector adopts end-of-pipe solutions. A rising trend is waste minimization, pollution prevention, and “clean technology,” which will make greater inroads over the next five years.

Approximately 80-95 percent of equipment comes from domestic suppliers. They have market knowledge and above all, market presence necessary for the short time frame for most bidding processes. The power of domestic suppliers is decreasing as both state expenditures within the environmental sector decreases (the government cannot afford it) and as the presence of international players accelerates.

Private-sector buyer power is increasing due to a greater choice in products and services with the opening of the economy. Regional and municipal projects are increasing in number and importance, relative to total federal spending. A squeeze in financing availability has resulted in a demand for a package product, including equipment supply, servicing, and financing.

International players are entering the market through consortia with domestic companies. Presence has been strong by the French, British, and Japanese, due to the trade promotion and in-country presence.
New substitutes, suppliers, buyers and new entrants create a market which can be summed up as the following:

Total industry: $2.5 billion. Growth of between 5 and 10 percent per year. Brazilian equipment supply is modern, meeting world standards, with the exception of cutting edge technology. Consulting services are fragmented, but growing. Medium term perspectives are good, however the industry will consolidate over the next ten years. International players have the added strength of a solid financial backing and operational experience, which becomes a critical success factor. Competitors which predominately relied on government work are at a loss with the reduction in government spending.

Appendix B: Selected Bibliography

1. Documents that Explain Brazil
Burns, E. Bradford, A History of Brazil, Third Ed. (New York: Columbia University Press) 1993.
Economic Intelligence Unit, Country Profile: Brazil. (New York: EIU) February 1995.
Page, Joseph A., The Brazilians. (New York: Addison-Wesley Publishing), 1995.

2. Documents that Explain Business in Brazil
“As maiores empresas do Brasil.” Exame, August 1995.
Brazilian Ministry of Foreign Affairs, Doing Business With Brazil. (Internet: http://www.demon.co.uk/Itamaraty/welcome.html/dbwb.html), 1995.
CG/LA Infrastructure, Infrastructure Development in Latin America: Tapping an Expanding Market, (New York: EIU), April 1994.
Department of Commerce International Trade Administration. Brazil: Marketing U.S. Products and Services (São Paulo: US & FCS), June 1995.

3. Documents that Explain the Environmental Technologies Marketplace in Brazil
Artavia, Gabriela, Department of Commerce International Trade Administration. Products & Services for Industrial Liquid Effluent Treatment (São Paulo: US & FCS), July 1995.
Brazilian Association of Environmental Agencies and the São Paulo Secretariat for the Environment. Brazil 92: Environmental Profile and Strategies. (São Paulo: ABEMA), 1992.
CETESB. Relatorio de Qualidade Ambiental no Estado de São Paulo, (São Paulo: CETESB) 1993.
CG/LA Infrastructure, “The Environment Sector in South America,” Infrastructure Opportunities in South America, (Washington: U.S.TDA), June 1995.
Department of Commerce International Trade Administration. Brazil: Environmental Market Trends - IMI941220 (São Paulo: US & FCS), December 1994.
Engineering News Record. “Brazil emerges as Latin America’s new environmental hotspot.”, May 29, 1995.
Junqueira, Eduardo. “The miracle of the multiplication of species.” Veja, August 16, 1995
“Na balão de oxigenio.” Veja, August 16, 1995.
Rose, Ricardo, Department of Commerce International Trade Administration. Brazil: Waste Recycling Equipment - ISA9504 (São Paulo: US & FCS), April 1995.
Rose, Ricardo and Long, Alan, Department of Commerce, International Trade Administration. The Brazilian Market of Medical Waste Disposal - IMI951211 (Rio de Janeiro: US & FCS), December 1995.
Rose, Ricardo, Department of Commerce, International Trade Administration. Environmental Engineering and Consulting Services - ISA9511 (São Paulo: US & FCS), November 1995.
Rose, Ricardo, Department of Commerce, International Trade Administration. Sludge Treatment and Management - ISA 9603 (São Paulo: US & FCS), March 1996.
Secretariat of the Environment for the State of Rio de Janeiro. Revista Feema, May/June 1995.
Tangeman, Michael, “Turning on the Taps: Latin American Governments Are Opening Up Water Treatment and Supply to Foreign Concessionaires,” Infrastructure Finance, February-March 1996.
Tietê-Paraná Development Agency, Going Private: Top Infrastructure Projects in Brazil. (São Paulo: Minimax Editora), May 1995.
Watson, Gabrielle, World Bank Water and Sanitation Division. Good Sewers Cheap?: Agency-Customer Interactions in Low-cost Urban Sanitation in Brazil. (Washington: World Bank), March 1995.
Legislação Federal: Controle da Poluição Ambiental. São Paulo, 1994.

4. Documents that Explain Project Finance in Brazil

Hass, James and Nachmanoff, Arnie. “Filling the Gap,” Latin Finance, Special Supplement, June 1995.
Tangeman, Michael. "Turning on the Taps," Infrastructure Finance, February/March 1996.
Appendix C: Selected Key Contacts

1. Business End - Users by Industry Sector
Açucar União
Union Sugar
Ireneu de Cillo
São Paulo, SP
Tel: (55-11) 948-8214
Cargill Agrícola SA
Brian Hill
São Paulo, SP
Tel: (55-11) 546-3801
Fax: (55-11) 546-3572
Refinações de Milho, Brasil Ltda.
Brazilian Grain Mills, Ltd.
Sergio Bertone
Director General
São Paulo, SP
Tel: (55-11) 224-5345
Fax: (55-11) 223-3548
Pierre Alain De Smedt
São Paulo, SP
Tel: (55-11) 582-5122
Fax: (55-11) 578-0947
Fiat Automoveis SA
Fiat Automobile, Inc.
Silvano Valentino
Betim, MG
Tel: (55-31) 5292111
Fax: (55-31) 529-2870
Ford Industria e Comercio Ltda.
Luiz Fernando Antonio
Director, International Operations
Guarulhos, SP
Tel: (55-11) 945-9122
Fax: (55-11) 945-9399
General Motors do Brasil
Mark Hogan
São Caetano do Sul , SP
Tel: (55-11) 741-8229/ 8070
Fax: (55-11) 741-8572
Mafersa SA
Carlos Roberto Doll
São Paulo, SP
Tel: (55-11) 261-8911
Fax: (55-11) 832-4671
Mercedes Benz do Brasil
Rolf Eckrodt
São Bernardo, SP
Tel: (55-11) 758-6611
Fax: (55-11) 758-7667
Capital Goods
Asea Brown Boveri Ltda.
Antonio Roberto Azevedo Muller
Osasco, SP
Tel: (55-11) 704-9111
Fax: (55-11) 702-0836
Brasinca Industrial
Sady Schueler Moura
São Paulo, SP
Tel: (55-11) 583-4100
Fax: (55-11) 583-4099
Cobrasma SA
Luis Eulalio de Bueno Vidigal Filho
Osasco, SP
Tel: (55-11) 704-6438
Fax: (55-11) 704-6856
COESMA Ansaldo
Paulo D'Arrigo Vellinho
São Paulo, SP
Tel: (55-11) 282-8122
Fax: (55-11) 883-0047
Confab Industrial SA
Roberto Caiuby Vidigal
Barueri, SP
Tel: (55-11) 420-5222
Fax: (55-11) 421-4297
General Electric do Brasil
Kurt Josef Meier
São Paulo, SP
Tel: (55-11) 282-1611
Fax: (55-11) 852-1999
Industrias Villares
Paulo Diederichsen Villares
São Paulo, SP
Tel: (55-11) 525-3322
Fax: (55-11) 246-3099
Ivoncy Brochmann Ioschpe
São Paulo, SP
Tel: (55-11) 514-7700/ 7783
Fax: (55-11) 514-7717
Mangels Industrial
Robert Max Mangels
São Bernardo, SP
Tel: (55-11) 759-1822
Fax: (55-11) 759-8300
Marchesan Implementos Agrîcolas
Marchesan Agricultural Machinery
João Carlos Marchesan
São Paulo, SP
Tel: (55-162) 82-2411
Fax: (55-162) 82-1003
Mecânica Pesada, SA
Heavy Machinery, Inc.
Luiz Fernando S. Mendes
São Paulo, SP
Tel: (55-11) 287-0104
Fax: (55-11) 289-5999
Pirelli Cabos SA
Pirelli Cables
Emilio Casnedi
São Paulo, SP
Tel: (55-11) 823-2602
Fax: (55-11) 220-6810
Shapoor Monajem
São Paulo, SP
Tel: (55-11) 523-2866/522-0160
Fax: (55-11) 524-3162
Siemens SA
Hermann Wever
São Paulo, SP
Tel: (55-11) 836-2208 / 2298
Fax: (55-11) 260-9637
Usiminas Mecanica SA
Rinaldo Campos Soares
Belo Horizonte, MG
Tel: (55-31) 448-2676
Fax: (55-31) 443-3552
Voith Maquinas e Equipamentos
Voith Machinery and Equipment
Walter Tile Von Kalm
Director of Business and Finance
São Paulo, SP
Tel: (55-11) 840-4122
Fax: (55-11) 840-4800
Mario A. Cilento
Executive Vice President
São Paulo, SP
Tel: (55-11) 820-9077
Fax: (55-11) 820-2008
Companhia do Polo Petroquímico
Petrochemical Zone Corporation
Treiger Reginaldo
Rio de Janeiro, RJ
Tel: (55-21) 262-3600
Fax: (55-21) 533-3525
Dupont do Brasil
Jorge Nelson Rosas
Barueri, SP
Tel: (55-11) 421-8122
Fax: (55-11) 421-4051
Empresas Dow
Dow Enterprises
Oscar Vignart
Vice President, Business Development
São Paulo, SP
Tel: (55-11) 546-9970
Fax: (55-11) 546-9914
Roberto Guidi Mancini
Director of Engineering and Maintenance
Americana , SP
Tel: (55-194) 608-866
Fax: (55-194) 603-777
Goodyear do Brasil Produtos de Borracha Ltda
Goodyear of Brazil Rubber Products, Ltd.
John Charles Polhemus
São Paulo, SP
Tel: (55-11) 285-2244
Fax: (55-11) 285-4001
Hoechst do Brasil Quimica e Farmaceutica
Hoechst of Brazil Chemical and Pharmaceutical
Michel Durand Mura
São Paulo, SP
Tel: (55-11) 525-7233
Fax: (55-11) 247-6640
Loctite Brasil, Ltda
Luis Pastrana
Itapevi, SP
Tel: (55-11) 426-4011
Fax: (55-11) 426-4820
Rhodia SA
Edson Vaz Musa
São Paulo, SP
Tel: (55-11) 545-1122
Fax: (55-11) 548-9122
Sabo Industria e Comercio Ltda
Sabo Industry and Commerce, Ltd.
Newton Chiaparini
Chief Executive Officer
São Paulo, SP
Tel: (55-11) 838-2600
Fax: (55-11) 861-0032
Union Carbide do Brasil Ltda
Jean Daniel Peter
São Paulo, SP
Tel: (55-11) 8281133
Fax: (55-11) 820-4050
White Martins Gases Industriais
White Martins Industrial Gases
Mauro Eduardo A. Michelson
Rio de Janeiro, RJ
Tel: (55-21) 211-6646
Fax: (55-21) 211-6683
Aquatec Quimica SA
Aquatec Chemical, Inc.
Ennio Cidade de Rezende
São Paulo, SP
Tel: (55-11) 284-4188
Fax: (55-11) 287-7841
Copesul Companhia Petroquimica do Sul
Copesul Southern Chemical Company
Ruy Lerner
Triunfo, RS
Tel: (55-51) 457-1100
Fax: (55-51) 457-1135
Electric Power
Brazilian Electric
Alquéres Jose Luiz
Rio de Janeiro, RJ
Tel: (55-21) 263-3137/211-5101
Fax: (55-21) 233-3248
Industrial Gas
Air Products Gases Industriais
Danilo Silva Costa
Managing Director
São Paulo, SP
Tel: (55-11) 856-7999
Fax: (55-11) 856-0801
Wilson Nelio Brumer
Belo Horizonte, MG
Tel: (55-31) 273-4322
Fax: (55-31) 273-7218
Alcan Aluminio do Brasil
Alcan Aluminum of Brazil
Alberto Ussher
São Paulo, SP
Tel: (55-11) 252-0722
Fax: (55-11) 252-0123
Alcoa Aluminio
Alcoa Aluminum
Fausto Penna Moreira Filho
São Paulo, SP
Tel: (55-11) 545-4455
Fax: (55-11) 545-6000
Krupp Metalurgica Campo Limpo Ltda.
Helmut Mauser
Campo Limpo, SP
Tel: (55-11) 439-9000
Fax: (55-11) 439-1127
Mannesman SA
Hans Peter August Huss
Belo Horizonte, MG
Tel: (55-31) 328-2121
Fax: (55-31) 333-471
Caemi Mineracão e Metalurgia SA
Caemi Mining and Metallurgy, Inc.
Guilherme Augusto Frering
Rio de Janeiro, RJ
Tel: (55-21) 536-4100
Fax: (55-21) 552-7047
Rio Doce Valley Company
Mauricio Reis
General Manager, Environment
Rio de Janeiro, RJ
Tel: (55-21) 272-4287
Fax: (55-21) 220-0583
Paranapanema Mineração, Industrial E Construcão
Paranapanema Mining, Industrial, and Comercial
Luiz Roberto Correa Reche
São Paulo, SP
Tel: (55-11) 285-6222
Fax: (55-11) 283-5000
SA Mineracão da Trindade - Samitri
Trinity Mining, Inc. (Samitri)
Cyro Cunha Melo
Belo Horizonte, MG
Tel: (55-31) 273-1522
Fax: (55-31) 273-4385
Companhia Brasileira de Petróleo Ipiranga
Ipiranga Brazilian Oil Company
João Pedro Gouvea Vieira Filho
Rio de Janeiro, RJ
Tel: (55-21) 574-5858
Fax: (55-21) 264-2021
PETROBRÁS - Petróleo Brasileiro SA
Brazilian Petroleum, Inc.
Antonio Luiz Silva de Menezes
Gas Superintendent
Rio de Janeiro, RJ
Tel: (55-21) 534-3940
Fax: (55-21) 534-1080
Bahia Sul Celulose
Southern Bahia Cellulose
Marcus Miguel Prates
Advisor, Planning and Special Studies
São Paulo, SP
Tel: (55-11) 816-4200 r355Q
Fax: (55-11) 814-3232
Champion Papel e Celulose Ltda.
Champion Pulp and Paper, Ltd.
Walter Bianchi Filho
Manager of the Engineering Department
Mogi Guaçu, SP
Tel: (55-192) 61-8130
Fax: (55-192) 61-7534
Fábrica de Papel Santa Terezinha
Ruy Haidar
São Paulo, SP
Tel: (55-11) 942-0333
Fax: (55-11) 296-3651
Igaras Papeis e Embalagens Ltda.
Igaras Paper and Container, Ltd.
Roberto Gimenes Sanches
São Paulo, SP
Tel: (55-11) 820-7377
Fax: (55-11) 822-6089
Industrias Klabin de Papel e Celulose
Klabin Industrial, Pulp and Paper
Alfredo Lobl
Managing Director
São Paulo, SP
Tel: (55-11) 224-8377
Fax: (55-11) 220-9130
James Lee Martin
Valinhos, SP
Tel: (55-192) 69-9000
Fax: (55-192) 69-9292
Aracruz Celulose SA
Aracruz Cellulose, Inc.
Luiz Kaufmann
Rio de Janeiro, RJ
Tel: (55-21) 541-6637
Fax: (55-21) 295-7943
Companhia Suzano de Papel e Celulose
Suzano Pulp and Paper Company
Leon Feffer
São Paulo, SP
Tel: (55-11) 817-0122
Fax: (55-11) 212-0981
Duratex SA
Paulo Setubal
São Paulo, SP
Tel: (55-11) 886-7733
Fax: (55-11) 884-8918
Ribemont Lopes de Farias
São Paulo, SP
Tel: (55-11) 234-8333
Fax: (55-11) 222-9565
Copene Petroquimica do Nordeste SA
Copene Northeast Petrochemical Inc.
Otto Vicente Perrone
Camaçari, BA
Tel: (55-71) 832-5102
Fax: (55-71) 832-1733
Manah SA
Fernando Penteado Cardoso Filho
São Paulo, SP
Tel: (55-11) 831-8122
Fax: (55-11) 260-8410
Oxíteno SA Industria e Comercio
Oxiteno Industrial and Commerce, Inc.
Paulo Guilherme Aguiar Cunha
São Paulo, SP
Tel: (55-11) 2836121
Fax: (55-11) 284-0634
Petrobras Fertilizantes SA
Brazilian Petroleum Fertilizer, Inc.
Mauricio M. De Alvarenga
Rio de Janeiro, RJ
Tel: (55-21) 217-5335
Fax: (55-21) 240-4223
Petrobras Quimica SA (Petroquisa)
Brazilian Petroleum Chemical , Inc.
Carlos Tadeu de F. Gomes
Rio de Janeiro, RJ
Tel: (55-21) 296-5131
Fax: (55-21) 263-4294

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