Organization Information:

WhatCounts, Inc.
316 Occidental Ave South, Suite 400
Seattle, Washington 98104
Phone: (206) 709-8250
Fax: (206) 709-9210
Contact Information:

Contact Office: WhatCounts, Inc.
Contact Name: Brian Ratzliff, VP Marketing & Business Development
Phone: (206) 709-8250 x 202 Fax: (206) 709-9210 Email:

Corporate Officer Information:

Corporate Officer: David Geller, President & CEO
Phone: (206) 709-8250 x 201 Fax: (206) 709-9210 Email:

Safe Harbor Information:

Signed up to safe harbor 01/05/2005 01:32:54 PM
Next certification 01/05/2010
EU/EEA Countries From Which Personal Information Is Received: None
Industry Sector: Information Services - (INF)
Personal Information Received From the EU: WhatCounts

seeks to cover the following information in our self-certification:

-all email subscriber records, and all custom fields of data associated with an individual subscriber record, that are a part of any of our clients permission email customer lists. As an example:

Customer A is a client of WhatCounts and uses the WhatCounts ASP platform to deliver email messages twice per month to their subscriber base of 100,000 permission email addresses. Each of these subscriber records has an email address, and up to ten(10) fields of data associated with that email address, including: first name, last name, mailing address, phone number, zip/postal code, DOB, gender, customer_id, etc.

The information is transmitted online.

Privacy Policy Effective: November 2000
Regulated by: Federal Trade Commission
Privacy Programs: Direct Marketing Association
Verification: In-house
Dispute Resolution: DMA membership dispute resolution
Personal Data Covered: Online
Human Resource Data Covered: No

Do you agree to cooperate and comply with the European Data Protection Authorities? Select Appropriate Response

Certification Status: Current
Compliance Status:

Safe Harbor Overview | Safe Harbor Documents | Workbook | Safe Harbor List
Information Required for Certification | Certification Form