Organization Information:

24/7 Real Media, Inc.
132 West 31st Street, 9th Floor
New York, New York - NY 10001
Phone: (212) 231-7100
Fax: (212) 760-2811
http://www.247realmedia.com
Contact Information:

Contact Office: Legal Department, Jon Greenwood
Phone: (212) 231-7131 Fax: (212) 760-2811 Email: jon.greenwood@247realmedia.com

Corporate Officer Information:

Corporate Officer: Jon Greenwood, Corporate VP - Global Operations
Phone: (212) 231-7131 Fax: (212) 760-2811 Email: jon.greenwood@247realmedia.com

Safe Harbor Information:

Signed up to safe harbor 01/12/2005 03:01:45 PM
Next certification 01/12/2010
EU/EEA Countries From Which Personal Information Is Received: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, United Kingdom
Industry Sector: Advertising Services - (ADV)
Personal Information Received From the EU:

1. We do not directly collect personal information.
We do not directly collect personally identifiable information ("PII"). PII generally includes information that could be used by us to determine the identity of an online consumer, such as name, address, phone number and email address. You should note that we do not have the ability to prevent our clients from using our technology to collect PII about users of their Web sites. For example, some of our clients may use our technology solutions in conjunction with an e-commerce system where providing PII is necessary to complete a transaction. We require our clients to comply with applicable laws governing online privacy and encourage them to publish privacy policies that tell you about how the information they are gathering is being used. We encourage you always to read the privacy policies of the Web sites you visit to understand issues relating to your online privacy.
We may collect non-personally identifiable information ("Non-PII") to help our clients better determine which advertisements or content to show or not to show you. Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used and the domain name of the Web site visited by the user as well as information related to Web sites and Web pages a user is viewing when an advertisement is requested, the location of the user's Internet service provider's point of presence, the date and time of a visit to a Web site, search keywords passed from another server, the number of times a user has clicked on an advertisement or other interactions between a user and a Web site.
2. Our Technology Solutions employ cookies to gather Non-PII.
(A) Internet Ad Delivery and Management.
Generally, when you see an ad served by 24/7 Real Media on a Web site, we have been hired by a client Web site to provide services including ad delivery, reporting or analysis of certain usage statistics on their Web site, as well as general system monitoring or error reporting. In connection with providing these services, we employ cookies under our Internet domains, such as 247realmedia.com, to more effectively serve our clients and help them better determine which advertisement to show or not to show you. We serve a unique cookie for each customer. In the process of delivering an advertisement, we automatically recognize certain Non-PII that is linked to a particular cookie. We only use data collected via our cookies for purposes authorized by our client.
(B) Audience Management and Web Analytics.
We employ cookies and action tags under our Internet domains, such as 247realmedia.com, when clients use our audience management Web analytics products and services. Typically, when you visit a Web site that uses our Insight XE™ service and software or our related technologies, we have been engaged by our client Web site to provide services for reporting or analysis of click-stream or other user activity relating to that Web site, as well as general system monitoring or error reporting. The information we process on behalf of such client belongs to that client. We only use that information for purposes authorized by our clients.
(C) Behavioral Targeting.
We provide data analysis and audience segmentation services based on information provided by our clients regarding their customer interactions, including those on the client's Web site. We create usage/behavior/interest-based categories called "segments." Segments are unique groups of users that are created using criteria that enable the client to selectively serve targeted advertisements or content and otherwise profile users of that client's Web site(s). We are an outsourced solution for what many companies traditionally have done internally, including traffic pattern and behavioral trend evaluations to enhance the usability and marketing power of their Web sites. In connection with providing these services, we employ cookies under our Internet domains, such as 247realmedia.com, or in the client's domain to better define segments and determine which segments an online user belongs to. We serve a unique cookie file for each customer. In the process of defining segments with respect to online users, we automatically recognize certain Non-PII that is linked to a particular cookie. We do not use any of the data collected via our unique cookies for commercial purposes not authorized by our client.
(D) Search Marketing.
We may employ cookies when search engine marketing clients use our services and technology. Typically, our Decide DNA software and our related technologies are used by a client advertiser to provide services for bid management, reporting or analysis of performance-based search marketing campaigns as well as general system monitoring or error reporting. With the exception of aggregate performance metrics, the information we process on behalf of such client belongs to that client. We only use that information for purposes authorized by our clients. Since the information we collect with respect to our search marketing services is very limited, we currently do not provide an opt-out for our Decide DNA cookies. However, users may block these cookies in the manner specified below.
Privacy Policy Effective: February 1, 2008
Location: http://www.247realmedia.com/EN-US/privacy-policy.html
Regulated by: Federal Trade Commission
Privacy Programs: Network Advertising Initiative (NAI), BBBOnline EU Safe Harbor Dispute Resolution Program, TRUSTe Web Privacy Seal Program
Verification: In-house
Dispute Resolution: BBBOnline EU Safe Harbor Dispute Resolution Program
Personal Data Covered: On-Line
Human Resource Data Covered: No

Do you agree to cooperate and comply with the European Data Protection Authorities? No

Certification Status: Current
Compliance Status:

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