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“Over the next five years, we will double our exports of goods and services around the world -– an increase that will boost economic growth and support millions of American jobs in a manner that is deficit-friendly”

- President Barack Obama

OTEXA: The Face and Voice of the U.S. Government for Textiles and Apparel
The Office of Textiles and Apparel (OTEXA) administers programs and strategies to improve domestic and international competitiveness of the U.S. textiles, apparel, footwear and travel goods industries.  As part of the International Trade Administration, OTEXA promotes trade programs and works on behalf of U.S. companies to improve domestic and global business environments and promote export opportunities.

The Benefits of Exporting
Over 95% of the world’s consumers live outside the U.S. – by 2030, the number of people considered middle class will triple to 1.2 billion with the global economy growing to $72 trillion (Source: A Basic Guide to Exporting).  Exporting is a great way to reach the global market and these consumers to:
       Grow your bottom line
       Level your business cycle
       Use production capabilities fully
       Strengthen your domestic market
       Increase competitiveness across all markets

By entering new markets, you will have the opportunity to learn how to compete more successfully, while making more money.  In fact, 60% of small companies that engage in exporting derive 20% of their annual profits from export sales. (Source: A Basic Guide to Exporting)

While exporting can be challenging, it provides firms with new opportunities for growth.

Preparing to Export

Once you begin to export, there are some key areas that you should consider and evaluate.  OTEXA can provide you with the support and expertise to ensure that you enter the right markets for your products.

Market Research. Not all foreign markets are the same and you should carefully study any country you are looking to enter.  In-depth market research and understanding the demographics, economics and industrial factors can help you narrow your search to the most promising markets.

Regulation. It is also key to study the regulations that guide U.S. trade with  potential countries and help you choose friendly markets.  For example, trade agreements can significantly lower your barriers to entry and eliminate tariffs on your products.

Marketing. Marketing your products and developing awareness among potential foreign customers requires an investment of resources and energy.  OTEXA can help promote your products and meet interested buyers through trade shows and trade missions held throughout the world.

Office of Textiles and Apparel (OTEXA)
U.S. Department of Commerce
Washington, DC 20230
Phone: (202) 482-5078  |  Fax: (202) 482-2331