Location: Tokyo- Japan

Date of Event: 01/14/2009-01/16/2009

Products: Men's Wear, Women's Wear, Accessories, Footwear

Project Officer: Pamela Kirkland 202-482-4058

Official Show Website: http://www.senken.co.jp/iff/

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International Fashion Fair

USA Pavilion
Tokyo Big Site
Tokyo, Japan

Sponsored by the U.S. Department of Commerce and the U.S. Commercial Service/Japan
January 14-16, 2009

Slow U.S. Economy? Weak Dollar? Look to the East!

Grow Your Exports to Japan and Beyond at a Price that Can’t Be Beat!

U.S. Office of Textiles and Apparel (OTEXA) and the U.S. Foreign Commercial Service/Japan (USFCS) will sponsor the 28th annual U.S.A. Pavilion at the International Fashion Fair (IFF) in Tokyo, Japan. Senken Shimbun, the premier fashion newspaper in Japan, is sponsoring the show. This event will showcase Men’s and Women’s apparel, accessories and footwear products. The U.S.A. Pavilion is open to all U.S. manufacturers and suppliers of such products.


The Japanese fashion market is the second largest market in the world, after the U.S.A. market. This is the best time for U.S. companies to enter the Asian Market or to expand their exports to Asia. Opportunities for U.S. exhibitors include direct contact with fashion buyers, potential agents, and distributors from throughout Japan. Attendance is expected to exceed 20,000 over the three-day show. Visit the IFF website at http://www.senken.co.jp/iff/ for detailed information on the show.


The U.S. Pavilion is jointly organized and sponsored by the U.S. Department of Commerce Office of Textiles and Apparel in Washington, D.C. and the U.S. Commercial Service in Japan. The companies who participated in the 2008 show reported over $10 million in expected sales!

OTEXA has over 35 years of experience in managing Pavilions at major international trade events. Our programs are specifically designed to facilitate exports for small and medium size companies. Our stature and experience provides U.S. exporters with an excellent value and a prime location in the show.

  • We are offering two basic designs for our participants, a premium plan and a standard plan. Your cost would be $5,100 for a standard plan or $5,600 for a premium plan. Each plan is for a 3 X 3 meter booth, including booth construction, one table, two chairs, and one light per booth. Booth cleaning, security and all registration fees and taxes are included in all packages.
  • Full use of U.S.A. Pavilion’s staffed business information office with internet access.
  • Extensive overseas marketing/publicity support of the U.S. Department of Commerce Office of Textiles and Apparel (OTEXA) and U.S. Embassy in Tokyo.
  • Interpreter when needed.

This is the Standard System with:
    • Fascia board company name
    • Color carpet
    • One track of 3 arm spotlights
    • Main electrical power work

The Premium Plan includes the same as the Standard System plus:
    • More elaborate design
    • Imprinted company sign with name
    • More elaborate lighting equipment

Not Ready for a Full Booth?
Join the Sample Section in the U.S.A. Pavilion

Previous Exhibitors have Attracted Distributors to Represent their Products in the Japanese Market.

Price: $750

Amenities: Each exhibitor may submit 10 (or fewer) individual pieces or 5 complete outfits for display of the collection or season they would like to promote along with company promotional materials to be handed out to visitors at the show. Exhibitors receive pre-event and on-site promotion, lead collection and follow up services, listing on the OTEXA website and other amenities. Individual catalog listing is available. Travel is not necessary.


Space is limited. To guarantee your listing in the official show directory, please respond by October 1, 2008.

Please fill in the requested information and fax it to:

Fax: 202-482-0667
Attn: Pamela Kirkland
U.S. Dept. of Commerce

Company Name: ___________________________________________________________

Contact: _______________________Product Line: __________________________________


Tel: _______________________Fax: _____________________


FOR ADDITIONAL INFORMATION: Contact Pamela Kirkland at 202-482-3587 or at pamela_ kirkland@ita.doc.gov.

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